All Marketers are liars by Seth Godin

I have just had a look at the "short, puffy one page promotional come on" of Seth's new book, it looks like he has written another "must read", I can't wait to see a bit more. I have been telling stories for the whole of my marketing career, whether it was in the form of live events and videos or now in word of mouth marketing. Stories are an ancient and most effective way of passing messages on from human to human. Our survival used to depend on remembering the messages they conveyed, now the future of brands rely on consumers accepting their stories.