Advertising Age USA

James Cherkoff over at Collaborate pointed me in the direction of an interesting piece in the US edition of advertising age. Scott Donaton scares me but not in the way he expected. It amazes me that his vision for the future is so uninspiring. Perhaps below the line agencies just see more of what is actually happening on the streets but reality is changing and advertising agencies need to keep up. I hope some of our great UK advertising agencies will realise this, perhaps one of the bigger independents will deliver a new agency to challenge the status quo. They would certainly reap the rewards if they did as the competition seems to be light years behind.