Friday, February 18, 2005

Welcome

Hi and welcome to the Grapevine blog, I am going to be blogging about word of mouth marketing.
Why?
I first became interested in the power of word of mouth and human interaction when I took a degree in sociology. I left university and went to work in marketing where the challenge of cutting through the noise became harder every year.
I am passionate about marketing with customers rather than at them which is why I am now preparing to launch the UK's first specialist word of mouth marketing agency.

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