Revisiting the Clue train

I was re-reading the Cluetrain manifesto the other day which just made my interaction with Wanadoo all the more amazing. My telephone exchange gets activated for broadband, at last, on 10th March so I was looking around for broadband packages and found one I felt was good value at Wanadoo.

So they had; me a very strong potential customer ready to place a pre-order in a market that struggles to differentiate and attract customers. Their response was not, please can we take your email address and we will contact you when we can offer you the service you have enquired about. It was check back when you can get the service! So they are happy to spend millions on direct marketing and advertising but were not keen to create a relationship with somebody trying to give them money!

I was so annoyed at their stupidity that I emailed their marketing team, unsuprisingly I never heard back, I have been probably been filed in the "uses green ink" folder. I was a Wanadoo evangelist waiting to happen...... not any more.